Bernie Hung

Founder, Blue Box Rocket

IP lawyer, business consultant and executive coach

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Bernie Hung is a lawyer and the founder and CEO of Blue Box Rocket. 

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She has a unique approach to serving clients, combining her experience as an IP and technology lawyer, her business acumen from being Asia-Pacific in-house counsel to a top multinational luxury group and her executive coaching skills, backed up by well-regarded courses and certifications. 

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We talk about how through her work she brings out the best in entrepreneurs and CEOs who are driven to make the world a better place.   

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Bio

Show notes

Links

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Bio:

Bernie Hung is a lawyer and the founder and CEO of Blue Box Rocket. 

 

BlueBox Rocket is a revolutionary Vision-to-Launch service that helps pioneering entrepreneurs and CEOs grow their seed of an idea into reality, or scale up their business for massive expansion. Through a unique blend of legal expertise, business consulting, and empowerment coaching, Bernie helps high performing pioneers, creatives, and changemakers who wish to disrupt the world with their philosophies and products.

 

She has a passionate belief that unconventional ideas require unconventional support and knows that the best lawyers and business mentors should also provide inspiration, creativity, empowerment, and fun. She calls herself the Rebel lawyer.

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Show notes:

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• [1:56] Bernie relates her journey from a lawyer in BigLaw to in-house counsel for Gucci in Asia - a hectic job which saw her managing all legal matters for the luxury brand in multiple jurisdictions.

• [6:20] Bernie found herself learning all she could about the business to become a more effective and efficient lawyer.

• [8:59] Bernie now practises as an IP lawyer with a Hong Kong law firm but from her London base runs Blue Box Rocket which provides clients with an assimilated legal, business consulting and executive coaching service.

• [12:08] Based on her experience as an in-house lawyer, Bernie provides her clients with a more holistic legal service and aims to understand them and their business comprehensively.  

• [13:57] She began to find that she was dealing with clients, they were opening up to her about their mindset and their businesses.

• [17:37] Bernie deals mainly with entrepreneurs and CEOs who are looking to take an idea from a seed to reality or to scale up or expand significantly. 

• [19:51] Bernie found no-one was combining the services of lawyer, business consultant and executive coach as she was.

• [24:36] Bernie considers that a Rebel Lawyer is a lawyer who provides services in an unconventional way. who seeks to understand the client first as a person.

• [29:54] Bernie tested her approach with those seeking to serve others, such as those in caring professions or those with innovative products.

• [32:28] Bernie's idea is to create a Rebel Lawyer school that will teach her combined approach to other lawyers. 

• [36:09] Bernie's dream is to be part of reforming the profession, teaching lawyers practical skills and repairing the negative reputation that lawyers have.

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Links:

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Bernie's personal website: berniehung.com

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BlueBox Rocket: blueboxrocket.co.uk

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